The

 
 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



EXECUTIVE SUMMARY

 

Introduction

 

In accordance with the spirit of the Development Plan for Cape Town, Devco du Cap Investments (Pty) Ltd have decided to scope, design and develop a mixed use development plan for this unique site in the CBD of Cape Town.

 

The proposed design of the site embodies the aims of the Central City Development Framework by addressing the quality of place, diversity of activities and providing a unique experience, not just in South Africa but Internationally.

 

The proposed development provides a place to live, work, shop, visit and invest in a unique and exclusive way thereby creating a world class destination in the Western Cape. 

 

The development comprises executive residential units, premier office suites, prestigious retail facilities complemented by convenient and secure parking.  It also provides a unique view of the Water Front and Table mountain, with people friendly and interactive piazza area.

 

Marketability

 

Market trends and research supports this development.  General economic fundamentals are sound and the foreshore has become a sought after location. Rentals in the foreshore are showing signs of recovery as demand increases and the retail show rooms will achieve premium rentals in this unique location. The demand for rental and residential space has been overwhelming with the majority of rentable space let to exclusive tenants such as, Shell International, Ferrari, Daimler Crysler, Here Be Dragons, on 5 year leases, escalating at 10% per annum compounded.

 

Financial Viability

 

The financial viability offers an attractive investment with the following:

 

Ø       Total capital investment (before residential sales of R110 m) =       R215 m

Ø       The projected initial yield =                                                         13.51%

Ø       Internal rate of return =                                                               21.48%. 

 

Funding

 

The development will be funded 25% by equity and the balance in debt.  Standard Bank of SA Ltd have agreed to take a 30% stake in the Newco Joint Venture with Devco Du Cap Investments (Pty) Ltd taking the balance.  Standard Bank will also provide the loan finance for the development at fixed interest rates of 13.5% for 5 years.

 

Conclusion

 

We believe that this proposal is a unique opportunity to benefit Cape Town as the gate to Africa.

 


1          Table of contents

 

1     Table of contents. 2

2     The Concept 4

3     The Site. 4

3.1      Topography and Views. 5

3.2      Soil conditions. 8

3.3      Accessibility. 8

3.3.1      Public Transport 8

3.3.2      Private Transport 8

3.3.3      Restrictions. 9

3.3.4      Proposed future network changes. 9

3.4      Availability of Services. 9

3.5      Servitudes. 9

3.6      Surveyors Diagram and Title Deeds. 9

3.7      Municipal Evaluation. 9

3.8      Rates and taxes. 10

4     Town Planning and Legal 10

4.1      Urban / Metropolitan / Local Context 10

4.1.1      Guide Plan / Structure Plan: 10

4.1.2      Zoning / Surrounding Plan. 10

4.1.3      Surrounding Land Use. 11

4.2      Town Planning Controls / Contributions. 11

4.2.1      Definition of users (TP scheme) 11

4.2.2      Consent use / Amendment schemes. 11

4.2.3      Coverage / height / bulk (FAR) 11

4.2.4      Parking requirements. 11

4.2.5      Building lines. 11

4.2.6      Township conditions of establishment 11

4.2.7      Subdivisions / consolidations. 11

4.2.8      Development Contributions. 11

4.3      Discussions with Local (and other) Authorities and Outcomes. 12

4.4      Heritage. 12

5     Marketability. 12

5.1      Economic Overview. 12

5.2      State of the market 12

5.2.1      Retail in the CBD. 12

5.2.2      Offices in the CBD. 12

5.2.3      Industrial in General 14

5.2.4      Parking in the CBD. 14

5.2.5      Residential in General 15

5.2.6      Merchandising (analysis) 15

5.2.7      Competitive advantages. 15

5.2.8      Signage. 17

5.3      Promotions and Advertising Programme. 17

5.3.1      On-Site signage – to be erected upon site handover. 17

5.3.2      Technology. 17

5.3.3      Promotional pamphlets/brochures/print media. 17

5.3.4      Sales Office. 17

5.3.5      Invited Closed Tender Night 17

6     Development Proposal 17

6.1      Public \ Private Partnership (PPP) 17

6.2      Aesthetics / environmental impact 18

6.3      Accessibility around the site. 18

6.4      Parking. 18

6.5      Unique / competitive features. 18

7     Design. 18

7.1      Urban design principles. 18

7.2      Concept (refer to concept plan) 18

7.3      The Design: 19

7.4      Drawings (Attached) 19

7.5      Specification. 19

7.5.1      External elements. 19

7.5.2      Internal areas. 19

7.6      Structure. 19

7.7      Positioning of the building. 20

7.8      Landscaping Design. 20

7.9      Sustainable Building. 22

7.9.1      Planning and programming. 22

7.9.2      Energy. 22

7.9.3      Waste management 22

7.9.4      Water management 22

7.9.5      Landscaping. 22

8     Building Cost 22

8.1      Estimates (Current) 22

8.2      Specification. 22

8.3      Presentation. 23

9     Financial Viability. 23

10       Proposed Funding Structure. 23

10.1       The Joint Venture (Newco) 23

10.2       The “Scheme” 23

10.3       The Funding Structure. 23

11       Annexures. 24

11.1       Financial Viability. 24

11.2       Rental Schedule. 24

11.3       Value of the Land. 24

11.4       Operating Expenses. 24

11.5       Site Program.. 24

11.6       Title Deeds for the site. 24

11.7       Geo-technical Report 24

11.8       Design Drawings. 24

11.9       The site accessibility plan. 24

11.10      Letter of Acceptance. 24

 

 

2          The Concept

 

1.       Devco du Cap proposes creation of a most innovative concept: Cape Town in the Fast Lane.

 

2.       The aim is to become the most visited site in Cape Town after the V&A Waterfront.

 

3.       The power of the most watched sport in the world, Formula 1 racing is used to create a showroom of F1 competitors: Ferrari, McLaren-Mercedes, BMW and Toyota. These auto manufacturers will showcase their high-end passenger vehicles, creating an ambience of excitement, thrills and indulgence. To support the lavish showrooms, each ‘exhibitor’ will promote its brand by a merchandising shop. The high visibility of the site will maximise the exposure and the branding opportunities. The building is The F1

 

4.       Technology is the backbone of this building with fast-speed connections and interactive websites, ensuring that the building remains at the cutting edge and takes its proprietors forward.

 

5.       The Shell service station will remain part of this concept. The Fast Lane concept kick-starts Shell’s new international branding & image into Africa, part of the world’s largest branding exercise. Shell partners Ferrari in F1 and supplies fuel to other racing.

 

6.       To support the attraction, limited retail opportunities is created as showcasing the best in Cape Town and South Africa. The same philosophy is carried through into the limited A+++ office space.

 

7.       The retail opportunities offered:

o            Woolies Deli;

o            News Cafe, a most successful restaurant concept;

o            The Pro Shop for golfing experience;

o            Carlton Hair International to promote a trendy personal image;

o            The Nelson Mandela Museum (sponsored by a major banking group and the funds raised by the innovative residential tender)

 

8.       Two international branded companies are participating:

o            Harley-Davidson for wheel-based merchandising;

o            Starbucks Coffee (their first Africa store).

 

9.       The major office space is let to Shell Merchandising Division (Africa). The remaining is let to:

o            Ernie Els Golf Design Worldwide;

o            Boss Models;

o            Fusion Models;

o            Base models;

o            Storm modelling Agencies;

o            Here Be Dragons – the venture capital company of Mark Shuttleworth.

 

10.   The piazza area is used for events to be a major tourist destination. In co-operation with the SA Reserve Bank and Rand refineries, an ingot of gold is melted and poured at 12:00 every day from a portable crucible. This is followed by a fashion show hosted by the 4 modelling agencies and a hologram display from the new Nelson Mandela Museum.

 

11.   In short, South Africa’s most famous exports are brand-reinforced: Madiba, Big Easy, First African in Space, Gold and Girls; all in the shadow of its most famous landmark, Table Mountain. All surrounded by the high-adrenalin world of F1.

 

12.   The residential component of the development shares the excitement of the lower terraces. High-class units are proposed for floors 6 to 10 with the last two floors taken up by Manhattan-styled Penthouses.

 

13.   The merchandising is based around the 3 tower entrances that face the major thoroughfares. Each visual vista is used to the utmost. The F1 will blend in with the prevailing architecture of the Investec building and the International Convention centre, while remaining a counterpoint to the adjacent heritage-protected Spearhead building.

 

14.   Devco du Cap believes that the concept is a world-first and seriously trend-setting, truly driving Cape Town in the Fast Lane.

 

 

 

3          The Site

 

The proposed site, erf no 9576 & 142228 represents a unique opportunity to create a landmark development for the City of Cape Town.  It is located in the rapidly developing, Lower Foreshore and is bordered by Buitengracht, Hans Strijdom, Mechau, and Bree streets.  The Development Company is determined to put together a high quality, aesthetically pleasing, sustainable, and environmentally friendly development which captures the imagination of all Capetonians.  The following specific details on the site are of relevance:

 

3.1          Topography and Views

 

Ø       Topography  - This site has a slope north east, which falls from the corner of Mechau Street and Buitengracht Street down towards Western Boulevard. Cut and fill has taken place and the site is generally flat. See the diagram below:

 

 

 

 

 

 

 

 

 

 


Ø       Views – the site offers amazing views and is situated in the world-renowned city of Cape Town.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Ø       The building is fronted on three sides with views of Table Mountain, the Table Bay and Lions Head. Almost from any side a view is experienced which will add considerable value and a sense of place.

Views of Table Mountain from Western Boulevard

 

Guide to the views with Table Mountain in the background

 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


3.2          Soil conditions

 

Ø       0,5m – 3,4m      - loose to medium dense, clay sand containing sandy silky clay at lower levels

Ø       3,4m and lower  - medium to hard rock of Malmesbury Group.

Ø       Implications

a)       Favorable founding conditions occur within the colluviums and bedrock but not in the overlying fill.

b)       Foundations should be dimensioned not to exceed maximum permissible bearing pressure of 200Kpa where founding in the colluviums and 600 KPa in the soft to medium hard rock shale.

c)       Groundwater seepage is likely to result in the build up of significant volumes of water behind basement parking retaining walls and beneath the surface beds. Subsurface drainage should accordingly be installed behind the retaining walls for collection and removal of this water. This water can be collected for storage tanks and used for irrigation.

d)       Surface beds should be designed to tolerate up to 10mm of heave (total) in the colluviums and should preferably be articulated to accommodate such movement.

 

3.3          Accessibility

 

3.3.1          Public Transport

 

Ø       Buitengracht St and the near-by Somerset Street (M61) are registered bus routes.

 

Ø       Buitengracht and Hans Strijdom St have a mini-bus route passing the site.

 

Ø       Above all, the site is within 5 to 10 minutes walk from the bus and taxi ranks at the Cape Town station. 

 

Ø       Public transport accessibility is therefore good.

 

3.3.2          Private Transport

 

The site is accessible through 3 major routes, Hans Strijdom, Buitengracht and Western Boulevard.  Please see the accessibility diagram below which summarises the situation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


The site is also situated on one of the two most significant intersections in Cape Town. This will ensure that the traffic rate will be one of the highest in the Cape Town area and will ensure the greatest throughput for the Retail Show Rooms. This will be reflected in the rental charged for this significant positioning.

 

3.3.3          Restrictions

 

According to the Municipal Transport Planning Manager, access through Hans Strijdom and Buitengracht to the development will not be allowed. Lay-bys are provided to ensure that taxis do not obstruct the traffic flow.  The current Hans Strijdom access is already problematic and access to the site will only be allowed through Bree and Mechau Streets. 

 

3.3.4          Proposed future network changes

 

An inner city public transport system is currently being negotiated, which could create 3 to 4 additional bus stops around the site, at Somerset, Loop and Long streets, which are within 5 minutes walk from the site.

 

The road network will remain stable except for the possible completion of the Foreshore

Freeway.  The future of this Freeway is uncertain with some parties believing it should be built, others believing it should be demolished and the land developed and some believing they should tunnel.

 

3.4          Availability of Services

 

All services are available at the boundary of the site.

 

3.5          Servitudes

 

An audit of the title deeds revealed no servitudes.

 

3.6          Surveyors Diagram and Title Deeds

 

Ø       Refer to the appendix for the title deeds for Erf No: 9576

Ø       Surveyors Diagram – requested from survey department

 

3.7          Municipal Evaluation

 

Ø       The municipal valuation of both sites is as follows:

 

 

 

 

 

 

 

 


                                               

3.8          Rates and taxes

 

Ø       Erf No: 9576 is owned by Old Mutual who are currently paying R146 338 per annum for rates

Ø       Erf No: 142228 is owned by the City of Cape Town and is exempt from rates.

 

4          Town Planning and Legal

 

4.1          Urban / Metropolitan / Local Context

 

According to Derek Stuart Finlay, CEO of the Cape Town Partnership, he explained that CTP was formed 4 years ago. It was the first public / private partnership of its kind and it was decided that 30 companies would donate and the city council would contribute R1 million a year. In November 2000, the Central CID (City Improvement District), which incorporates all the CBD, was formed after more than 50% of the rate payers agreed. Since then R15 million a year is spent on improving the district and over half of that goes to security, with an extra 120 police officers. To ensure that the council still performs their duties, they were given 30 deliverables and the CID will provide the top up services. However, if the City Council did not provide the services, then there is a period of performance and a remedy to call a private contractor at the cities council’s expense. It has proved such a success that many cities from all around the world have visited Cape Town to find out how it works.

 

Mr Finlay clearly laid out the cities aims in the following:

 

4.1.1          Guide Plan / Structure Plan:

 

Ø       The first aim was to clean up the area before the opening of the convention centre.

Ø       The second aim was to try and convert ground floor into retail at the lower end of the city. This would enable people and tourists to walk through the city to the lower end, past the convention centre and onto the waterfront, providing retail shopping along the entire length and adding to the experience. Their underlying belief was, “get the street level sorted and the rest will sort itself out.”

Ø       Further to this 7 office buildings are being negotiated to be converted to residential by an Irish Developer and the Old Mutual Building has been very successfully sold off using this strategy. It is directly Cape Townian’s who are buying these houses and there are two markets:

o        Professionals working in the city.

o        Parents buying for their offspring.

Ø       This is a crucial development as these people will insist to work in the city and therefore it reinforces the city rejuvenation. For this reason the city council is in favour of residential development. Derek Stuart Finlay stated, “Residential is the flavour of the future!”

Ø       The Canal, which is due to be finished by the end of August, is envisioned to join the Waterfront and the CDB.

Ø       The Waterfront has set a standard and the City Partnership wants the CBD to adhere to that standard. This will enhance the extended experience of Cape Town.

 

4.1.2          Zoning / Surrounding Plan

 

 

 

 

 

Financial

 

Established Retail and new depot stores

 

Leisure, upmarket residential, small and business convenience retail

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Ø       The site currently falls into zoning of mixed-use developments.

 

4.1.3          Surrounding Land Use

 

Ø       The site is in the CBD of the city and many modern offices have moved to this precinct, creating an identity for the area.

Ø       The convention centre has been recently been completed, there are two new hotels and a recent Investec Development. All these buildings have been a fundamental catalyst to uplifting the entire area.

Ø       On Buitengracht Street, a mixed use development is proposed and is to have MG and Rover showrooms, adding to the car showroom market.

 

4.2          Town Planning Controls / Contributions

 

Cape Town Central City Development Framework (DF) drives the philosophy of the development, in conjunction with Central City Partnership. The White Paper on Spatial Planning and Land Management Use (Ministry of Agriculture and Land Affairs,  2001) lays down principles for the DF. The land-use activities are designated as “re-enforcing mixed use, as opposed to mono-functional environments.”

 

4.2.1          Definition of users (TP scheme)

 

Ø       See the Zoning / Surrounding Zonings Section.

 

4.2.2          Consent use / Amendment schemes

 

Ø       See the Zoning / Surrounding Zonings Section.

 

4.2.3          Coverage / height / bulk (FAR)

 

Ø       The height restriction is set at 40m from ground level

Ø       The bulk factor is 10, according to the municipal valuation..

 

4.2.4          Parking requirements

 

The parking requirements for the various uses are:

 

Ø       Retail =                     2 bays per 100m2 GLA

Ø       Office =                     2 bays per 100m2 GLA

Ø       Residential =             1.25 per unit

 

 

 

4.2.5          Building lines

 

Ø       The building line is set back 5m from the boundary on Buitengraght and Hans Strijdom. Streets and 2m from the boundary on Bree and Mechau Streets.

 

4.2.6          Township conditions of establishment

 

As per title deed.

 

4.2.7          Subdivisions / consolidations

 

The proposed site will be consolidated and developed as a single entity. No subdivisions will be necessary. It is assumed that the consolidation will be approved and registered in time for the project to commence forth.

 

4.2.8          Development Contributions

 

A contribution of R250 000 towards the landscaping of the islands in Buitengracht Street and Hans Strijdom Avenue would be made. Islands will be irrigated and planted with water wise low maintenance ground covers. Pedestrian crossing lines will be facilitated by means of stepping stones. The existing Ficus trees will be pruned to bring in more light and preserved, adding to the ambiance effect of the avenue.

 

 

 

 

 

 

 

 

 

 

 

 


The two traffic islands which can, with landscaping, substantially add to the “wow effect” entrance of the development

 

4.3          Discussions with Local (and other) Authorities and Outcomes

 

Ø       Street children was a concern in the city but the CID has it under control.

 

4.4          Heritage

 

It was confirmed by the heritage foundation that there are no restrictions in terms of the Heritage Act on this site.

 

5          Marketability

 

5.1          Economic Overview

 

Positives to the future

 

Ø       Growth in tourism

Ø       Political Stability

Ø       Oil on the West Coast

Ø       Potential for residential developments in the CBD.

Ø       Since the Provincial Government has changed to the ANC there has been no mention of the National Parliament moving up north.

Ø       Growth in the film industry and call centres.

Ø       Declining inflation

Ø       Falling interest rates

 

 

 

Negatives on the Future

 

Ø       Crime is still an issue, although progress has been made.

Ø       Effects that a stronger Rand will have on tourism, as SA becomes more expensive.

Ø       Any land invasion would be seen as political instability and would affect the residential market.

Ø       Economic Cycles – decreasing gold price, increasing inflation & interest

 

5.2          State of the market

 

5.2.1          Retail in the CBD

 

Between the period from 1995 to 2003 the following market trends occurred:

 

Ø       There was a general demise of the CBD when viewed as a retail node.

Ø       Major nationals moved out of the CBD, like Stuttafords and Garlicks.

 

Positive Outlook for the future

 

Ø       The retail sector has enjoyed a period of moderate growth for several years.  With the continued increase in tourism, the increase in spending power of the average consumer, and the high demand for retail space, it is expected that this sector will perform well in the future.

Ø       With specific reference to the CBD, the reduction in crime, convention centre and the construction of other prestigious hotels, will have a very positive impact on retail in the CBD.

Ø       The council is becoming more proactive in ensuring that retail is situated at ground floor level. This was explained in the ‘Guide Plan / Structure Plan’ where they are trying to extend the experience from the top end of the CBD, past the convention centre and onto the Waterfront.

Ø       Finally the Lower Foreshore has traditionally attracted a number of motor show rooms and service centres.  Although there had been some relocation of this sector to the Culumborg Motor City, there is vested interest in retuning to these traffic hubs. Presently MG / Rover are negotiating to relocate to the south west corner of Buitengracht and Hans Strijdom opposite the proposed development.

 

5.2.2          Offices in the CBD

 

Between the period from 1995 to 2003 these general market trends occurred:

 

Ø           Rentals – peaked in 2000 and the rates were R55/m2

 

Text Box: Rental Rate
 

 

 

 

 

 


                                                1995                    2000              2003

                                                           

                                                                Average Rental Rate

 

Ø           Escalation Rates – have experienced a downward trend from 11% to 9%

Ø           Concessions have increased

Ø           Yields have dropped from 12,5% to 12%

Ø           Vacancy – are increasing

%

 
 

 

 

 

 

 

 


                                                1995                 1999                 2003

                                                           

    Vacancy Rate

 

Ø       However over this period only 26 000m/2 of new office development has been introduced.

Ø       10 000 m/2 is currently under construction. However this is generally for specific corporate requirement.

 

What caused these decreasing rentals:

 

Ø       The office sector is currently over supplied, following a period of development primarily in new decentralised office nodes.   Century City introduced 76 000 m2 between 1998 and 2002 to the market and 172 000m2 of office came available in the Southern Suburbs. The Northern Suburbs has also seen substantial development.

Ø       Vacancies are high and therefore there are further pressure on rentals. 

Ø       Due to crime there was negative perception that Cape Town CBD was going to go the same way as the Johannesburg CBD.

Ø       Landlords are also facing the threat of “top-slice” renewal adjustments together with declining escalation rates. 

Ø       Collapse of the high-tech bubble in 1999 / 2000

Ø       Decentralisation fuelled mainly by IT / Finance companies between 1998 – 2001

Ø       The demise of certain companies – for example Southern Life

Ø       Many multi national companies have moved their head offices overseas. For example Old Mutual, Investec, SAB and there is also the problem of their subsidiary companies.

Ø       Political uncertainty with Zimbabwe has caused a problem

 

Positive Outlook for the future

 

Ø       Decentralisation has largely reduced as rentals are offering better value in the CBD and tenants are getting rent concessions, rates have dropped compared with other areas and the parking situation is improving.

Ø       Speculative development has ceased which should facilitate a take up of existing vacant space provided the local economy continues a GDP growth of currently 2.5% to 3%.  It is forecast to reach 3,5% in 2004.

Ø       The industrial market tends to lead the commercial market and the industrial market has preformed well in the first half of 2003.

Ø       Cape Town is attracting IT companies due to South Africa’s central location in the global context.

Ø       Current vacancies in the greater Cape Town CBD forced landlords to re-look at the uses of their properties.  There has recently been a move towards converting existing vacant office space into residential units and hotel accommodation and this has been well received by the market.  An international development company is negotiating to acquire 7 buildings and will commence the conversion of +/-100 000m² shortly. This will have a major impact on vacant space in the CBD which is currently estimated at 168 000m2. 

Ø       The Central Improvement District initiative is achieving excellent results with security, cleaning, street parking, and waste disposal improving overall standards.

Ø       There is renewed demand in the fast expanding foreshore area, which includes mostly premium A grade premises housing the new convention centre, leading hotels, and several financial, legal, and accounting firms.  New development in the older CBD areas is limited due to the Heritage Act and there growing desire to link the successful V&A Waterfront to the foreshore.

Ø       Dave Russel, from Baker Street, stated that he predicted rental growth at 9,5% and that rentals will have corrected by 2005.

Ø       The Cape Town rental cycle peaks every 6/7 years. It is currently in year 3 of decline and should be in upswing at the time of completion.

 

5.2.3          Industrial in General

 

Ø       The industrial sector has shown signs of improving with landlords confirming a drop in vacancies to single digit figures in the first half of this year.  As with the office sector, developments have only been for specific tenants requests and as a result, there is a shortage of larger industrial premises. 

Ø       This improvement in the sector bodes well for the office market, which tends to track changes in the industrial market.

 

 

 

5.2.4          Parking in the CBD

 

Ø       The availability of parking in the Cape Town CBD has been in short supply for a number of years.  This was due to town planning in the past, where parking was not prescribed and the fact that it is very difficult to develop properties in the old town due to heritage laws.

Ø       As a subsequence of basic economics, parking rentals are higher than any other major office node in the country and although some parking garages are planned, demand will still remain high and justify development of extra parking facilities.

 

5.2.5          Residential in General

 

Ø       The residential sector is experiencing a boom and has been for the last 4 years. Both Gauteng and Cape Town residential markets are experiencing high demand.  The expected reduction in interest rates, the higher average salaries for the lower and middle income groups, rising middle class, and South Africa’s globalisation should extend the demand in this sector.

 

From discussions with major players in the Cape Town property market, the table below reflects current market rentals and vacancies:

 

 

Current market rentals

Current vacancies

 

 

 

Retail (showrooms)

R55-R60/m² (Area 500 – 1000m²)

10% (mostly in less desirable buildings)

Offices

R55-R65/m²

13%

Residential

N/A

 

Parking

R650-R744/bay

 

   

Based on current information, market trends and the general economic outlook, the following rentals are projected for this area. Due to the unique location at one of the busiest intersections on the Cape Peninsular, unbeatable visibility and the niche market which has been created, premium rentals have been agreed with the showroom tenants.

 

 

Expected future market rentals

Proposed escalation rates

Retail (Normal)

R65 – R70

 

Retail (showrooms)

R100-R120/m²

8% - 10%

Offices

R65-R75/m²

9% - 10%

Residential

R12500 – R15000/m²

 

Parking

R650 - R750/bay

10% - 12%

 

 

5.2.6          Merchandising (analysis)

           

Ø       Our analysis is supported by the fundamental positive aspects above and the council’s preference for multi use developments to bring people back to the CBD and to integrate the CBD with the Waterfront.

 

5.2.7          Competitive advantages

 

Ø       The development is unique in the CBD as a new mixed-use site.

o        The theme is fresh and effective, “Cape Town in the Fast Lane”.

o        Adding to the theme of the future and high-tech, the building will be fully networked with high-speed connections and this will ensure that the occupants are digitally connected. This will support retail, the commercial and the residential elements and will add to the uniqueness of the building.

 

Ø       It is reinforced by the premier multiple-vendor motor showroom in Africa, a drawcard for Formula One enthusiasts and high-end automotive shoppers alike. The excellent visibility on major thoroughfares guarantees superlative signage and impressions to potential visitors and shoppers.

 

Ø       The office component profiles the best of Cape Town and South Africa:

o        Shell Merchandising Africa

o        Mark Shuttleworth’s Here Be Dragons Venture Capital HQ,

o        Ernie Els’ Golfcourse Developments;

o        Boss Models; Storm, Fusion and Base Modelling Agencies.

 

Ø       The limited retail caters for impulse and convenience shopping.

o        The Ferrari and Mercedes-McLaren merchandising stores

o        Newscafe, Starbucks (first Africa store), Carlton Hair

o        Woolies Deli, showcasing the best of Woolworth Foods.

 

Ø       An on-going entertainment programme is planned for the piazza area:

o        The daily Gold Show (pouring a gold ingot in public), overseen by the SA Reserve Bank and Rand Refineries

o        Daily fashion ramp modelling

o        The Madiba Museum with its multiple hologram images of Nelson Mandela

 

Ø       The premier residential development is at a better location than the successful Darling St Apartments and is designed ab initio to cater for the luxury of penthouse living.

o        The residential units will be offered as ultra-luxury, next-to-the-Waterfront sites at competitive prices.

 

5.2.8          Signage

 

Ø       The automotive showrooms will have the premier signage rights.

 

5.3          Promotions and Advertising Programme

 

5.3.1          On-Site signage – to be erected upon site handover.

 

5.3.2          Technology

 

Ø       Develop a highly advanced website where prospective tenants can communicate and enter into a relationship with the development team. The design team will be using Interactive Portal Technology and potential clients will be able to be part of the experience of their building being constructed.

Ø       There will also be interactive 3D technology in the website, so members of the public will be able to view their perspective properties –stimulating the people to buy off plan.

 

5.3.3          Promotional pamphlets/brochures/print media

 

Ø       Retail – Story boards at letting agent’s office

Ø       Offices – The flexibility and Premier Office Space concept to be emphasized

Ø       Residential –Insert in daily paper and/or residential specific weekly publications.

Ø       Professional brochure to be designed by Cherry Marketing Concepts for distribution at V & A, and selected estate agents. This will include a CD showing the advanced 3D walk-arounds of the building.

 

5.3.4          Sales Office

 

Ø       Have a virtual 3D modelling centre. Prospective buyers can come off the street and experience what the building will be like. Similar technology to that of the website, but this will be more interactive. There will also be a built model for the public who are not as technologically advanced.

 

 

 

5.3.5          Invited Closed Tender Night

 

Ø       Selected notables will be invited to attend and tender for the residential units. This will take the format of a black tie garla dinner and 2% of the income raised will be allocated forward to fund the Nelson Mandela Museum, and the surplus to the Nelson Mandela Children Fund. We estimate R2,3 million, should be realised.

 

6          Development Proposal

 

6.1          Public \ Private Partnership (PPP)

 

PPP initiatives aimed at creating an environment for local economic development (LED) in Cape Town, through direct investment (both local and foreign), are keys for economic growth, development and social equity.      Both the Public and Private sectors bear the responsibility to invest in LED initiatives based on their distinctive competence and through partnership projects.

 

The Cape Partnership, which set up and manages the City Improvement Districts (CID’s) is a classic case of PPP initiatives to bring retailing back to the City by eradicating crime and keeping the City clean.  Both the Public and Private sectors are resourcing this initiative which has succeeded within two years in reducing crime by over 60% and keeping the City clean, according to the CEO of the Cape Town Partnership.

 

The strategic thrust for the developments PPP is collaborating with key landscape players to increase the size of the cake through LED and competing for a fair share of the bigger cake.

 

A proposed PPP strategy for this development are is follows:

 

Ø       CID support.  In addition to payment of the required top-up rate to CID, the development would be an active participant of the Cape Partnership by offering its Human Resource skills and experience free of charge in the pursuit of the CID initiatives and other Cape Partnership projects. 

Ø       Negotiation of a Joint Venture with Cape Municipality in terms of which a 30 year notarial lease is signed by the developer to develop and trade for his profit/loss subject to a 5% turnover clause over gross rental for the duration of the lease and an option to renew.   Should the developer not renew the lease, the property shall revert to its owners.  A bond may be registered on the notarial lease by the developer in favour of any funder.

Ø       A procurement protocol of 50% on all construction work will be awarded to service providers from previous disadvantaged communities.

 

6.2          Aesthetics / environmental impact

 

An Environmental Screening Process was conducted addressing the full scope of issues, both opportunities and constraints, on, environmental, social and economic sustainability. This was presented to the council and the result was that no further EIA needed to be conducted.

 

The only issue, which was highlighted, was the presence of the service station. However it was explained how the garage storage tanks were not to be moved and therefore fell within what was proposed by the Environmental Screening Process.

 

6.3          Accessibility around the site

 

Ø       See attached drawing which explains the site accessibility and traffic.

Ø           On the corners of the site there is access for the building.

Ø           There are separate access points for the various users of the building.

Ø           Motor access: The site is accessible only from the East out of Bree Street (both directions) and from the North out of Hans Strijdom’s Western bound lane

 

6.4          Parking

 

Excess secure available parking is provided in the form of basement parking and deck parking.

 

 

6.5          Unique / competitive features

 

Ø   See the section on Competitive Advantages.

 

7          Design

 

7.1          Urban design principles

 

Ø           To create a true mixed use building(s) – A place to work, play & live.

Ø           To create a unique ‘ sense of place’

Ø           To compliment the city fiber, scale & textures.

Ø           To establish a sustainable, world class building.

Ø           To enhance exiting vehicle & pedestrian routes.

 

7.2          Concept (refer to concept plan)

 

Ø           City block with the 4 sides corresponding to activities and impulses on each edge:

 

o                Buitengracht: Fast moving traffic & minor pedestrian flow: Showroom & Exhibition space & Gateway

o                Hans Strijdom: Volume traffic & major pedestrian flow: Showroom & Retail

o                Bree: Major service road & less pedestrian activities: Service access, service station access & residential entrances

o                Mechau: Quite service road: High street retail & small scale retail.

 

Ø           Focus on the 4 corners with strong vertical elements – each corresponding to the activity of the node & Corporate Image of Tenants.

Ø           Scale of lower levels to correspond to the city scale.

Ø           Framing of ‘gateway’ between the Mountain & Sea (Buitengracht)

Ø           Creating quality urban space & ‘building edge’ activities – human scale

Ø           Creating ‘rich & modern’ textures in contrast with surrounds & between elements.

 

7.3          The Design:

 

Ø           The building façade has been broken into portions in response to the ‘vertical elevation’ tradition of the City.

Ø           Each corner is celebrated with strong ‘Modern Art Deco’ cylindrical elements to accommodate the following:

o                Entrances and vertical circulation to the Showrooms, Office space & Residential suites above.

o                To embrace the corporate identity of each of the major tenants.

o                To create a ‘sense of place’ to each of the corners

 

Ø       The edge of the building has been set back to create ‘Urban Space’ & to accommodate the historical trees.

Ø       Corners:

o                C/o Buitengracht/H.Strijdom responds to the energy of the busy intersection – Branded with Ferrari as main tenant.

o                C/o HS/Bree responds to the Investec & Spearhead entrances across the road – Main entrance to the offices and to Daimler Benz.

o                C/o Buitengracht/Mechau responds to the fast moving traffic – Entrance to offices & Jaguar.

o                C/o Mechau/Bree is the more tranquil corner – Residential entrance.

 

Ø       The base of the building had been used to elevate offices & residential suites to benefit from the views.

Ø       The edges of the base are human scaled and corresponds to Spearhead House across the street.

Ø       Columns & canopies provide rhythm & shelter against the elements, but also assist to break the scale of the base.

Ø       The natural fall of the site allowed ground floor retail on 2 levels.

Ø       The bulk of the building had been set back from this baseline to further enhance the human scale.

Ø       A Piazza (Roof Garden) has been created and will interact with the public, office and residential suites, softening the view on the harbour from the residential suites. Pebble bedding & plants protect the waterproofing and buffers Offices & Residential from the street pollution & noise.

Ø       The Office bulk had been positioned diagonally to act as a wind break and to maximize views of the harbor & mountain.

Ø       Roof terraces and balconies further enhance the view experiences and have been limited to the executive suites. These steps back from the corners to limit the monumental scale of the structure.

 

7.4          Drawings (Attached)

 

Ø       Basement plans

Ø       Upper & Lower Ground Floor plans

Ø       Floor plans

Ø       Section & Detail

Ø       Perspectives

Ø       Concept plan

 

7.5          Specification

 

7.5.1          External elements

 

Ø               Structural steel & stained glass vertical elements & decorative elements (turret)

Ø               Smooth Sandstone wall cladding in combination with light aluminium & steel elements (clip-ons)

Ø               Glass curtains & exposed steel structure for the set-back portions.

Ø               Traditional paving, cobble & exposed concrete finishes to match existing urban pedestrian areas in the precinct.

Ø               Lightweight aluminium canopies clipped to edges.

Ø               Trees, shrubs & pebble beds on the First Floor ‘piazza’ area.

 

7.5.2          Internal areas

 

Ø               High tech finishes to showrooms – to Tenant specifications (Corporate image)

Ø               Exposed services in all Retail & Service areas (Industrial)

Ø               Environmentally friendly drywall partitioning, suspended ceilings & access flooring to all offices, in accordance with T.I. allowances.

Ø               High quality finishes to residential units to suit selling price.

 

7.6          Structure

 

Ø           Piling and pad footings to engineers specification and geo-tech results.

Ø           350mm Concrete tank walls in basement waterproofed to Engineers details.

Ø           Reinforced concrete structure throughout the building.

Ø           Brick walls with cladding as described on the base level. Glass curtains for the office blocks and upwards.

Ø           Major allowance for wind pressures as a result of the orientation of the above structure.

Ø           Structural steel with glass for entrance cylinders.

 

7.7          Positioning of the building

 

Ø           The building is positioned on the site in such a way as to prevent the detrimental effect of the predominant South Easter wind. This orientation of the building also makes use of the view over the Waterfront. This allows for a pleasant response to the piazza area created for people using the building.

 

7.8          Landscaping Design

Embankment Landscaping